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The big picture
What is a media-tech startup?
They are digital and scalable platforms, businesses, products or services. Or businesses and platforms leveraging technology to reach a significant market.
Virtual reality and augmented reality are examples said to be “on the cusp of a golden age” and interest extends well beyond the games and entertainment industry.
Generally, startups in media and entertainment can loosely be defined as either “little tech with big media”, “big media with little tech” or a hybrid.
Most startups are software based but hardware and IoT (Internet of Things) are also part of the media-tech and creative-tech startup categories.
90 Seconds, Stackla, Incoming Media, Anime Lab, Netflix, Wipster, Portal Entertainment, Tuned Global, Buzzfeed, Contextly, Tugg, Fan Force, Biteable, Hipster Whale, Reelhouse, The Conversation.
What’s a creative-tech startup?
Creative-tech startups, find a new way of combining creative and technical skills to create cross-disciplinary businesses, products or services.
The creative industries encompass art, design, fashion, screen, advertising, product design, digital media, multimedia and games.
Examples of creative tech companies include Shoes of Prey, Fame and Partners, Shapeways, Holition, Ringly, and Oculus Rift
Example of opportunities for media-tech startups
- Media Landscape and Overview
- Market Sizing
- Media Consumption
- Media and Audience
- Regulation Impacts on Media
- Advertising in Media
- Content and Ownership
- International Distribution
- Multi-platform Development
- Scaling Growth & Handling
- Search and Discovery of Content
- Context Aware Solutions
- Cross-Platform Video Technologies
FUTURE OF MEDIA
- Current vs. Future of Media
- Shifting Value Chain
- Future of Distribution
- Future of Advertising
- Disruptive Technologies
* Reference, Time Warner 2015