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2021 The Studio Founders’ Program, Information

What is The Studio’s Founders’ Program?

The Studio Founders’ Program is a 6-week guided program, culminating in week 7 with a pitch day (demo day, internal only).

This program will equip you with essential entrepreneurial skills and fill knowledge gaps for existing founders. You’ll also become part of a startup community, which is invaluable to new entrepreneurs and startup founders like yourself. Throughout the program you will be supported by a team of advisors, mentors for one-on-one sessions.

The Studio has partnered with Startup Onramp to deliver this program.


Key dates: 

Applications close: 28th February


Interviews (on-line) with candidates / successful candidates advised: 24th Feb – 9th March


Weeks 1-6: Program runs, Monday 15th March – Friday 23rd April, 2021 


Week 7: Friday 30th April, Pitch Day / Demo Day (internal only)


Minimum requirement of attendance in-person at The Studio:

Monday 15th March: Day 1, 8.30 – midday (half day)

19th March – 30th April, 7 x Friday’s (full day) throughout the program.

NB.  You must be able to attend in-person, the dates above (seven and half days) at The Studio to be eligible for this program.


Is it free? 

The Studio will offer fully-funded:
6 week online course, with forum and 6 week residency at The Studio, which includes additional face-to-face learning, resources, activities and other benefits.

Program Overview, how does it work?

The first week of the Founders’ Program kicks off with a morning of welcome launch activities, orientation tour and induction.

In person activities, held at The Studio are conducted in a COVID-safe environment. All participants are required to follow The Studio’s COVID-safe policies.

Every Friday throughout the program, activities take place on-site at The Studio and include:

At the end of the 6th week, you’ll be coached in a “Pitch Masterclass”, providing you with pitch-ready skills for the final activity, the Demo Day (cohort only activity).


During the course of the Founders’ Program, you will have access to the following during business hours, Monday – Friday, 8:30am – 5.30pm:

You are also welcome to join The Studio’s other events held in the lounge or virtually:

Who can join?

The Studio is industry-agnostic. We invite applications for this Founders Program from:

As  long as you’re highly passionate and driven to bring your startup to life, are based in the Sydney area and are 18+ yrs., then we encourage you to apply.

What are the selection criteria?


How many people per cohort can join?

One person per team, additional team members can also do the 6-week online course for $300.


How can I apply?

Submit your application, link here.

Applicants are assessed throughout the application period. Shortlisted applicants will be invited to participate in a virtual interview.


Q: Do I have to have a startup company already registered in Australia?

  • No. Establishing and launching a business in Australia is a key focus of this program.
  • If you are already a startup founder, you will also benefit from this program. It will fill any knowledge gaps and allow you to reassess your business through proven methodologies.

Q: Do I have to be based in Sydney/ the Greater Sydney  region?

Yes. This inaugural program requires at least one team member to be located in the Sydney/ the Greater Sydney region. Other team members who wish to participate can be located anywhere.
Q: The program has on-site meetups and classes. Can I attend them virtually?
This inaugural program requires participants to attend at least one day a week each Friday on-site during the program.

Q: What does the program expect from me? Does the program expect me to be able to provide an output (e.g. MVP, PoC) at the end of the 6-week program?

The purpose of the program is to provide you with knowledge and tools to launch your startup.

Q: Do I have to sign up for residency at The Studio upon completion of the program?

No, this is not a requirement of the program.

Q: Is there an opportunity to pitch to investors?

The Studio runs a quarterly Pitch to Investors Night and invites members and its wider community to participate (T&C’s apply). This will commence again in 2021.

Q: If one team member of our startup is successful with a funded placement in this program, can other team members share the program?

You can purchase an additional program for your team member for $300.

Q: I thought The Studio was focused on startups in communications, media and the creative industries? If my startup is not related to any of these sectors can I still apply?

While The Studio was founded to support these sectors, and has a broad focus and specialisation in these areas, The Studio is industry agnostic and supports startups across all industries and sectors, including social impact startups.

Q: Why is The Studio offering this program for free and low-cost?
A: The Studio is a not-for-profit organisation and registered charity with a mission to support and foster startup and scaleup activity in Australia for the benefit of all.